MARKETING MANAGEMENT

“Marketing management is ‘the art and science of choosing target markets and getting, keeping,
and growing customers through creating, delivering, and communicating superior customer value’
(Kotler and Keller, 2008: 5).”

Communicate your ideas correctly

To succeed in what you do , there is much more than having a bright idea or a good product/service; you also have to communicate them correctly.

EBGC will help you make smart and effective use of the available resources with the aim to enlarge your customer base and perceived value of your company.

Marketing a product or a service is a breakthrough factor that drives performance and business attainment. Businesswise, the challenge consists in making the right choices at the right time with the right mix of attitude, resources, knowledge and communication channels, aiming to gain the highest return on your investment.
EBGC is capable of offering an array of services across the disciplines of Marketing (product and communications) and New Business Development thus supporting customers’ needs in market entry or expansion mode, as well as new business development across different channels and sectors.