Leading German newspaper Bild has partnered with Gibraltar-based online gaming operator BetVictor to launch a new sports betting offering in German market. The BildBet online sports betting platform is expected to go live in December under the German sports betting licence awarded to BetVictor on 10 October of this year. 

Last week, the first 15 operators received sports betting licenses for the German market in what was a watershed moment in a long process of regulation which began in 2012. BetVictor, GVC Holdings, Tipwin, Gauselmann Group and Novomatic were all among the list of those to confirm license approvals.

BetVictor currently already operates in 60 markets around the world, employing 550 people globally. The operator is licensed in Germany, the UK, Ireland, Malta, Gibraltar and the Isle of Man.

Bild is one of Germany’s most popular newspapers with a reported daily reach of approximately 8 million readers and 67 per cent male readership, while its Bild.de news portal sees 200 million views per month.

Andreas Meinrad, chief executive of BetVictor said he is “extremely excited about teaming up with Bild to enter the newly regulated German sports betting market. I could have not envisioned a better partner nor a better team to work with to get this done”.