Oslo-listed iGaming solutions provider Gaming Innovation Group (GiG) has partnered with sports data provider Betgenius to create a fully-integrated sportsbook and platform solution for operators in regulated markets around the world.

The agreement brings together GiG’s proven platform technology with Betgenius’ end-to-end live data, trading and risk management services as a complete sportsbook. This includes official sports betting content from over 300 competitions including the English Premier League, Serie A and EuroLeague basketball.

The first customer for the new sportsbook solution is expected to be a major Latin American operator whose identity has not been disclosed, with the signing of a three-year agreement expected during the course of this month.

Jack Davison, chief commercial officer at Betgenius parent Genius Sports Group, commented: “The Betgenius-GiG partnership is highly complementary for a number of reasons. Not only do our technologies and specialist services dovetail perfectly to create a complete sportsbook platform solution, our values as highly compliant businesses who operate in a responsible way are very much aligned. We’re excited to work together.”

Richard Brown, chief executive of GiG said: “Betgenius is a market leader within sports data as well as having a first-class risk and trading management solution, and I am delighted that they have chosen GiG as their partner to create a sportsbook and platform solution.”

The partnership will be fully operational by the end of September and will reduce GiG’s operating expenses within Sports Betting Services while significantly enhancing product and service offering combined with increased cost efficiencies and scalability.