As it was excepted from most of sports betting experts, the Washington DC sports betting leader is not, and most likely will never be GambetDC, the online sports betting platform provided and operated by Intralot since May 28 this year. For the moment is William Hill, the only other sports betting operator in Washington DC with only a retail sportsbook at Capital One Arena.
William Hill took $9.1 million in handle (turnover) for August and reported a hold (GGR) of $1.4 million, which means a high hold rate of 15.6%, according to DC Lottery Report.
Bettors wagered on Intralot’s GambetDC in August just $2.1 million and the hold (GGR) it was $278,141, which means a 13% rate hold, according to DC Lottery News Release.
The main reason of this lower performance of GambetDC mobile app, is because of its poorly priced lines. Bettors have no reason to place bets on games that have 36-cent (or more) lines through Intralot (e.g. U/O 1.72/1.72) instead of the traditional 20-cent lines from William Hill (e.g. U/O 1.90/1.90).
Intralot’s expensive odds are keeping big bettors off its platform and sending them to Downtown DC instead, placing bets on Capital One Arena retail sportsbook of William Hill. During the August, the average bet placed on Intralot’s platform it was $31.9 compare to $132.16 on William Hill retail sportsbook.
It took just one month for a retail operation sportsbook to prove price is worth the inconvenience of traveling to the sportsbook rather than paying extra on Intralot’s mobile app.